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New Surf Roots Shop is Open!

Fresh styles for Fall 2018 & Holiday gifts

Surf Roots TV on Roku

First Reggae channel on TV! Music videos, live performances, interviews & culture

Coming to Apple TV & iOS this Fall!

Bringing Reggae vibes to over 100 million homes, phones, bars, surf shops, dispensaries...

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Featured Collection - Fall 2018

  • Sunset Reggae Girl Crop Tee
    Regular price
    $35.50
  • Beach Reggae Surf Bag
    Regular price
    $32.00
  • Crop Hoodie
    Regular price
    $45.00
  • Surf Roots Trucker Cap
    Regular price
    $24.95
  • Surf Roots Beach Reggae Zip-Up Hoodie
    Regular price
    $59.95
  • Beach Reggae Surfer Graphic T-Shirt
    Regular price
    $23.95
  • Beach Reggae Crisp Hoodie
    Regular price
    $48.00
  • 3/4 sleeve OG Surf Roots T-shirt
    Regular price
    $29.50
  • OG Surf Roots Beach Reggae Pullover hoodie
    Regular price
    $56.00
  • Beach Reggae Backpack
    Regular price
    $49.95
  • Beach Reggae Black and White Socks
    Regular price
    $16.95
  • Ladies' Reggae Girl T-Shirt
    Regular price
    $30.50
  • Your Favorite Color Beach Tee
    Regular price
    $29.50
  • Knit Beanie
    Regular price
    $24.00
  • Pom Pom Knit Cap
    Regular price
    $24.00

VIP's 

Very Irie People