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      <image:title>Custom Surf Roots boards from Kerf Surfboards available now!</image:title>
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    <loc>https://surfroots.com/blogs/news/reggae-rise-up-florida-march-15-17</loc>
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    <loc>https://surfroots.com/blogs/news/rasta-paw-fest-benefit-for-animal-rescues</loc>
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    <lastmod>2019-04-29T12:22:01-07:00</lastmod>
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    <loc>https://surfroots.com/blogs/news/thanks-to-smkflwr</loc>
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    <lastmod>2019-05-08T18:04:19-07:00</lastmod>
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      <image:title>Reggae On The Mountain Aug 17 &amp; 18</image:title>
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    <lastmod>2019-08-07T15:09:25-07:00</lastmod>
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      <image:title>SAN DIEGO - Summer Concert Series @ Del Mar Racetrack</image:title>
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    <loc>https://surfroots.com/blogs/news/surf-roots-tv-presents-closer-to-the-sun-episode</loc>
    <lastmod>2019-10-22T12:55:55-07:00</lastmod>
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      <image:title>Surf Roots TV Presents &quot;Closer To The Sun&quot; Episode</image:title>
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    <lastmod>2019-08-20T11:31:26-07:00</lastmod>
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    <lastmod>2020-10-28T13:15:19-07:00</lastmod>
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    <loc>https://surfroots.com/blogs/news/surf-roots-mj-biz-con-las-vegas-dec-11-13</loc>
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    <loc>https://surfroots.com/blogs/news/one-love-cali-fest-feb-7-9</loc>
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      <image:title>Win Tickets for One Love Cali Fest 2020</image:title>
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    <loc>https://surfroots.com/blogs/news/album-of-the-year-2019</loc>
    <lastmod>2019-12-18T10:23:02-08:00</lastmod>
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    <loc>https://surfroots.com/blogs/news/surf-roots-channel-now-on-amazon-fire-tv</loc>
    <lastmod>2020-01-15T10:10:38-08:00</lastmod>
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    <lastmod>2020-06-18T16:27:03-07:00</lastmod>
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    <lastmod>2020-10-20T13:09:11-07:00</lastmod>
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    <loc>https://surfroots.com/blogs/events/the-house-that-bradley-built</loc>
    <lastmod>2020-11-12T12:25:14-08:00</lastmod>
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      <image:title>&apos;The House That Bradley Built&apos;</image:title>
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      <image:title>Featured sponsor: WEEDMAPS</image:title>
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    <lastmod>2022-05-05T16:00:10-07:00</lastmod>
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    <lastmod>2024-01-09T14:48:51-08:00</lastmod>
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    <loc>https://surfroots.com/blogs/gallery/san-diego-bayfest-2021-san-diego-ca-july-10th-2021</loc>
    <lastmod>2021-08-26T13:15:20-07:00</lastmod>
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    <lastmod>2022-03-30T11:56:10-07:00</lastmod>
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    <loc>https://surfroots.com/blogs/events/cali-vibes-fest-announcement</loc>
    <lastmod>2022-02-09T11:36:10-08:00</lastmod>
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      <image:title>CALI VIBES FEST FEB 4-6, 2022</image:title>
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  <url>
    <loc>https://surfroots.com/blogs/news/roku-ad-campaign-underway</loc>
    <lastmod>2022-12-06T11:11:51-08:00</lastmod>
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      <image:title>Roku Ad Campaign</image:title>
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  <url>
    <loc>https://surfroots.com/blogs/gallery/surf-roots-closer-to-the-sun-cancun-mexico-12-8-12-11</loc>
    <lastmod>2022-02-12T12:39:14-08:00</lastmod>
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    <loc>https://surfroots.com/blogs/news/sr-launches-fresh-for-23-clothing</loc>
    <lastmod>2024-11-26T12:22:29-08:00</lastmod>
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      <image:title>Represent Surf Roots gear</image:title>
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    <loc>https://surfroots.com/blogs/gallery/cali-vibes-fest-feb-4-5-2022</loc>
    <lastmod>2022-03-12T20:54:46-08:00</lastmod>
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      <image:title>Cali Vibes Fest Feb 4-6, 2022</image:title>
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    <loc>https://surfroots.com/blogs/events/reggae-campout-in-nor-cal-3-25-3-26</loc>
    <lastmod>2022-03-28T20:52:26-07:00</lastmod>
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    <loc>https://surfroots.com/blogs/tv-shows/new-artikal-sound-system-series-coming-to-surf-roots</loc>
    <lastmod>2023-04-17T21:14:51-07:00</lastmod>
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      <image:title>ARTIKAL SOUND SYSTEM SERIES &apos;THE ROAD&apos; EXCLUSIVE ON SURF ROOTS</image:title>
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    <loc>https://surfroots.com/blogs/events/reggae-in-the-desert-las-vegas-june-11th</loc>
    <lastmod>2022-08-07T18:40:58-07:00</lastmod>
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      <image:title>Rebelution Aug 13th in San Diego</image:title>
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    <loc>https://surfroots.com/blogs/gallery/surf-roots-tv-cali-roots-fest-2022</loc>
    <lastmod>2023-02-26T20:01:32-08:00</lastmod>
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      <image:title>Surf Roots TV @ California Roots Festival May 26-29, 2022</image:title>
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    <loc>https://surfroots.com/blogs/news/surf-roots-seltzer-lager-coming-summer-2022</loc>
    <lastmod>2023-09-19T19:02:58-07:00</lastmod>
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      <image:title>Surf Roots Seltzer is back!</image:title>
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    <loc>https://surfroots.com/blogs/tv-shows/big-body-cisco-western-conference-podcast-comes-to-surf-roots</loc>
    <lastmod>2022-09-16T13:13:06-07:00</lastmod>
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      <image:title>Big Body Cisco &amp; Western Conference Podcast comes to Surf Roots</image:title>
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    <loc>https://surfroots.com/blogs/events/dry-diggings-festival-sept-1-4</loc>
    <lastmod>2022-07-28T19:21:29-07:00</lastmod>
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      <image:title>Dry Diggings Festival Sept 1-4</image:title>
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    <lastmod>2022-10-25T15:55:40-07:00</lastmod>
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    <loc>https://surfroots.com/blogs/news/new-sublime-movie-in-the-works</loc>
    <lastmod>2022-12-06T11:06:51-08:00</lastmod>
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    <loc>https://surfroots.com/blogs/news/sugarshack-podcast-now-on-surf-roots-radio</loc>
    <lastmod>2022-10-17T14:04:42-07:00</lastmod>
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      <image:title>SUGARSHACK PODCAST Now On Surf Roots Radio</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://surfroots.com/blogs/gallery/reggae-rise-up-las-vegas-oct-7-9</loc>
    <lastmod>2023-02-27T09:26:12-08:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0084/2943/6986/articles/Britt_Eli_Mac_Vegas.webp?v=1677470787</image:loc>
      <image:title>REGGAE RISE UP LAS VEGAS Oct 7-9, 2022</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://surfroots.com/blogs/events/reggae-rise-up-florida-march-16-19</loc>
    <lastmod>2022-12-14T08:54:59-08:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0084/2943/6986/articles/RRU_Florida_2023_vertical.jpg?v=1670874955</image:loc>
      <image:title>Reggae Rise Up Florida March 16-19, 2023</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://surfroots.com/blogs/news/surf-roots-tour-2023-where-to-find-us</loc>
    <lastmod>2023-08-16T12:51:45-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0084/2943/6986/articles/Surf_Roots_Tour_2023.jpg?v=1673324825</image:loc>
      <image:title>Surf Roots Tour 2023 - Where to find us</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://surfroots.com/blogs/events/cali-roots-fest-final-lineup-announced</loc>
    <lastmod>2023-05-29T11:46:10-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0084/2943/6986/articles/Ca-Roots-2023-Final-Announce-Insta.png?v=1673897673</image:loc>
      <image:title>California Roots Fest May 25-28 in Monterey</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://surfroots.com/blogs/gallery/surf-roots-tv-cali-vibes-fest-feb-17-19-2023</loc>
    <lastmod>2023-02-28T15:51:06-08:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0084/2943/6986/articles/Cali_Vibes_Slightly_Stoopid.jpg?v=1677467545</image:loc>
      <image:title>SURF ROOTS TV @ CALI VIBES FEB 17-19, 2023</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://surfroots.com/blogs/news/surf-roots-welcomes-new-sponsor-cheba-hut</loc>
    <lastmod>2023-07-24T09:15:56-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0084/2943/6986/articles/Kash_d_Out_Cheba_Hut.jpg?v=1685822081</image:loc>
      <image:title>Kash&apos;d Out &amp; Surf Roots repping CHeBA HUT</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://surfroots.com/blogs/events/so-cal-live-nation-shows</loc>
    <lastmod>2023-09-19T18:58:23-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0084/2943/6986/articles/Dirty_Heads_at_FivePoint_2024.jpg?v=1695175103</image:loc>
      <image:title>So Cal - Live Nation shows</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://surfroots.com/blogs/events/orange-county-ca-oc-fair</loc>
    <lastmod>2023-08-07T13:12:05-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0084/2943/6986/articles/Common_kings_OC_Fair_2023.jpg?v=1691381779</image:loc>
      <image:title>OC Fair - Orange County, CA</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://surfroots.com/blogs/events/closer-to-the-sun-riviera-maya-mexico</loc>
    <lastmod>2023-09-25T12:09:55-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0084/2943/6986/articles/Closer_to_the_Sun_2023_new.jpg?v=1695668826</image:loc>
      <image:title>Closer to the Sun - Riviera Maya Dec 7-11</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://surfroots.com/blogs/news/new-series-on-surf-roots-tv-surfside-live</loc>
    <lastmod>2024-11-21T13:57:25-08:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0084/2943/6986/articles/Surfside_Deli.jpg?v=1705978536</image:loc>
      <image:title>New Series on Surf Roots TV: Surfside LIVE!</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://surfroots.com/blogs/events/budsapalooza-april-19th-in-phoenix-az</loc>
    <lastmod>2024-01-25T09:05:37-08:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0084/2943/6986/articles/Budsapalooza.jpg?v=1704173851</image:loc>
      <image:title>BUDS-A-PALOOZA April 19th in Phoenix, AZ</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://surfroots.com/blogs/news/surf-roots-360-vr</loc>
    <lastmod>2024-01-19T09:21:11-08:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0084/2943/6986/articles/VR_Ital_Vibes.jpg?v=1705030251</image:loc>
      <image:title>Surf Roots 360 &amp; VR</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://surfroots.com/blogs/news/elevado-our-new-official-hemp-beverage-sponsor</loc>
    <lastmod>2024-05-07T19:18:48-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0084/2943/6986/articles/Elevado_Nicole_Beachlife.jpg?v=1715134728</image:loc>
      <image:title>ELEVADO OUR NEW OFFICIAL HEMP BEVERAGE!</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://surfroots.com/blogs/gallery/surf-roots-tv-rooftop-hangs-cali-vibes-24</loc>
    <lastmod>2024-04-08T15:41:51-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0084/2943/6986/articles/CV_Shwayze.jpg?v=1708975341</image:loc>
      <image:title>Surf Roots TV Rooftop Hangs @ Cali Vibes &apos;24</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://surfroots.com/blogs/events/slightly-stoopid-x-dirty-heads-summer-tour-announced</loc>
    <lastmod>2024-07-06T16:23:58-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0084/2943/6986/articles/Stoopid_tour_new.jpg?v=1720308238</image:loc>
      <image:title>SLIGHTLY DIRTY SUMMER TOUR</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://surfroots.com/blogs/events/beachlife-festival-may-3-5-in-redondo-beach-ca</loc>
    <lastmod>2024-04-26T11:06:10-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0084/2943/6986/articles/Beachlife_Fest_new.webp?v=1712616698</image:loc>
      <image:title>Beachlife Festival May 3-5 in Redondo Beach, CA</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://surfroots.com/blogs/events/point-break-festival-in-virginia-beach-va</loc>
    <lastmod>2024-05-13T13:33:34-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0084/2943/6986/articles/Point_Break_festival.jpg?v=1715632414</image:loc>
      <image:title>Point Break Festival in Virginia Beach, VA June 1 &amp; 2</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://surfroots.com/blogs/events/reggae-rise-up-maryland-june-21-23</loc>
    <lastmod>2024-05-13T14:02:13-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0084/2943/6986/articles/Reggae_Rise_Up_Maryland.jpg?v=1715634062</image:loc>
      <image:title>Reggae Rise Up Maryland June 21-23</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://surfroots.com/blogs/news/slightly-dirty-summer-kickoff-special-5-23</loc>
    <lastmod>2024-07-03T09:44:17-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0084/2943/6986/articles/Slightly_Dirty_interview_nice_vertical.jpg?v=1716395491</image:loc>
      <image:title>SURF ROOTS TV PRESENTS: SLIGHTLY DIRTY SUMMER KICKOFF SPECIAL</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://surfroots.com/blogs/events/dry-diggings-festival-august-23-25</loc>
    <lastmod>2024-08-12T09:18:58-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0084/2943/6986/articles/Dry_Diggings_new.jpg?v=1723479538</image:loc>
      <image:title>Dry Diggings Festival August 23-25</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://surfroots.com/blogs/news/summer-sale-in-our-shop</loc>
    <lastmod>2024-07-25T13:04:54-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0084/2943/6986/articles/Surf_Roots_tank_top_Michelle_volleyball_720x_6dd41529-50c4-4ce3-b1b7-897fc776759b.webp?v=1721937894</image:loc>
      <image:title>SUMMER SALE IN OUR SHOP!</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://surfroots.com/blogs/news/elevado-drinks-launch-online-orders</loc>
    <lastmod>2024-11-03T18:29:02-08:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0084/2943/6986/articles/Elevado_Val_Britt.jpg?v=1726250070</image:loc>
      <image:title>ELEVADO Online Orders</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://surfroots.com/blogs/events/reggae-on-the-mountain-los-angeles-8-17</loc>
    <lastmod>2024-08-05T12:08:19-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0084/2943/6986/articles/Reggae_on_the_Mountain_2024_480x480_bc5ded3c-4ecb-4e7e-a195-2d8325fb2a83.webp?v=1721666486</image:loc>
      <image:title>Reggae on the Mountain - Los Angeles 8/17</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://surfroots.com/blogs/events/santa-barbara-iration-pepper-daytrippin-in-paradise-tour-on-sept-8th</loc>
    <lastmod>2024-08-19T14:09:28-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0084/2943/6986/articles/Iration_SB_Bowl.jpg?v=1724101768</image:loc>
      <image:title>Santa Barbara - Iration &amp; Pepper &apos;Daytrippin in Paradise&apos; Tour on Sept 8th</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://surfroots.com/blogs/events/san-diego-mission-bayfest-sept-29-29</loc>
    <lastmod>2024-10-21T16:44:46-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0084/2943/6986/articles/Mission_Bayfest.webp?v=1724787048</image:loc>
      <image:title>San Diego - Mission Bayfest Sept 27-29</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://surfroots.com/blogs/events/beachlife-nights-in-redondo-beach-ca-oct-18-19</loc>
    <lastmod>2024-10-21T16:44:17-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0084/2943/6986/articles/Beachlife_Nights.png?v=1726169096</image:loc>
      <image:title>BeachLife Nights in Redondo Beach, CA Oct 18 &amp; 19</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://surfroots.com/blogs/news/closer-to-the-sun-dec-11-15</loc>
    <lastmod>2025-01-28T12:55:58-08:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0084/2943/6986/articles/Closer_4.jpg?v=1738097758</image:loc>
      <image:title>Surf Roots @ Closer to the Sun in Cancun</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://surfroots.com/blogs/gallery/beachlife-nights-with-surfing-legend-chris-ward-daughter-malia-ward</loc>
    <lastmod>2026-02-11T11:45:35-08:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0084/2943/6986/articles/Michael_Franti_61290cda-0563-41ed-a00f-862ecb1a1060.jpg?v=1770839135</image:loc>
      <image:title>Beachlife Nights @ the Surf Roots booth</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://surfroots.com/blogs/gallery/surf-roots-tv-mission-bayfest</loc>
    <lastmod>2025-03-31T12:03:20-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0084/2943/6986/articles/Hector_Lewis_Mission_Bayfest.jpg?v=1743447800</image:loc>
      <image:title>Surf Roots Tour @ Mission Bayfest 2024</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://surfroots.com/blogs/events-2/hoodies-for-the-holidays</loc>
    <lastmod>2024-12-25T20:26:06-08:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0084/2943/6986/articles/Hoodie_Syrus.jpg?v=1732606061</image:loc>
      <image:title>Hoodies for the Holidays</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://surfroots.com/blogs/events/lake-tahoe-winter-reggae-fest</loc>
    <lastmod>2024-11-21T13:43:17-08:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0084/2943/6986/articles/Lake_Tahoe_Winter_Fest.jpg?v=1732225238</image:loc>
      <image:title>Lake Tahoe Winter Reggae Fest</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://surfroots.com/blogs/gallery/reggae-rise-up-florida-2025</loc>
    <lastmod>2025-04-21T13:06:47-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0084/2943/6986/articles/Logan_DK_e21e1999-f238-4fe9-9191-38ac2e6f4b36.jpg?v=1745266007</image:loc>
      <image:title>Surf Roots TV @ RRU Florida 2025</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://surfroots.com/blogs/news/the-eddie-aikau-big-wave-contest-12-22</loc>
    <lastmod>2025-01-23T10:24:26-08:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0084/2943/6986/articles/Landon_with_check_60916c40-cc1d-4c6c-b255-fbccc1681056.jpg?v=1737656666</image:loc>
      <image:title>LANDON McNAMARA WINS THE EDDIE</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://surfroots.com/blogs/events/beachlife-festival-may-2-4</loc>
    <lastmod>2025-01-07T16:59:59-08:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0084/2943/6986/articles/Beachlife_vertical.png?v=1736297999</image:loc>
      <image:title>Beachlife Festival May 2-4</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://surfroots.com/blogs/news/surf-roots-teams-up-with-super-girl-pro</loc>
    <lastmod>2025-03-10T10:45:07-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0084/2943/6986/articles/Super_Girl_Pro.jpg?v=1741628706</image:loc>
      <image:title>Surf Roots TV live streaming the Super Girl Pro</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://surfroots.com/blogs/news/giveaway-sector-9-rasta-mini-striker-skateboard-hat-sticker-pack</loc>
    <lastmod>2025-02-13T11:36:39-08:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0084/2943/6986/articles/Sector_9_photo.jpg?v=1739475399</image:loc>
      <image:title>GIVEAWAY: SECTOR 9 Rasta Mini Striker Skateboard!</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://surfroots.com/blogs/events/step-into-the-sun-summer-tour-announced</loc>
    <lastmod>2025-07-14T11:48:35-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0084/2943/6986/articles/Stoopid_Iration_Tour.jpg?v=1752518915</image:loc>
      <image:title>Step Into The Sun Summer Tour presented by SMKFLWR</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://surfroots.com/blogs/news/surf-roots-teaming-up-with-smkflwr-clothing</loc>
    <lastmod>2025-05-20T20:20:04-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0084/2943/6986/articles/SMKFLWR_Adam_Taylor_underwater_ffc11dea-7f01-40e4-8f42-5e8592d1a6ca.jpg?v=1747797604</image:loc>
      <image:title>Surf Roots teams up with SMKFLWR Clothing!</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://surfroots.com/blogs/news/livestream-the-beachlife-festival-tune-in-may-2-4</loc>
    <lastmod>2025-05-20T19:33:38-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0084/2943/6986/articles/Lenny_Kravitz.jpg?v=1747794818</image:loc>
      <image:title>LIVESTREAM THE BEACHLIFE FESTIVAL MAY 2-4 TUNE IN!</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://surfroots.com/blogs/news/surf-roots-20-year-anniversary-this-summer-1</loc>
    <lastmod>2025-08-15T09:49:31-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0084/2943/6986/articles/SR_20_YEAR_LOGO_1ef1cfcb-e29b-4f5b-9329-a5291927c831.jpg?v=1755276571</image:loc>
      <image:title>Surf Roots 20 Year Anniversary!</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://surfroots.com/blogs/events/kolohe-kai-in-orange-county-ca-sept-12-13</loc>
    <lastmod>2025-05-06T11:41:13-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0084/2943/6986/articles/Kolohe_Kai_square.jpg?v=1746556873</image:loc>
      <image:title>KOLOHE KAI in Orange County, CA - Sept 12 &amp; 13</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://surfroots.com/blogs/news/surf-roots-sponsoring-reggae-sundays-sea-legs</loc>
    <lastmod>2025-07-23T16:06:03-07:00</lastmod>
    <changefreq>weekly</changefreq>
    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0084/2943/6986/articles/Sea_Legs_crowd_4768a1a2-851a-4561-9a36-12f96af8cecb.jpg?v=1753311963</image:loc>
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      <image:title>Surf Roots TV takes over Cali Vibes</image:title>
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      <image:title>Irvine, CA - Step Into The Sun Tour on Aug 15th</image:title>
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      <image:title>Irvine, CA - Rebelution Good Vibes Tour Oct 17 &amp; 18</image:title>
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      <image:title>San Diego - Mission Bayfest Oct 17-19</image:title>
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      <image:title>Surf Roots TV on location @ Mission Bayfest</image:title>
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      <image:title>New Surf Roots TV App 4.0 is here!</image:title>
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      <image:loc>https://cdn.shopify.com/s/files/1/0084/2943/6986/articles/Jakob_Nowell_Foundation_shorter_360x_6fc92146-5480-4aa0-9168-875c14a18c66.webp?v=1770841770</image:loc>
      <image:title>Bradley&apos;s House Episode 5 now On Demand</image:title>
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  <url>
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      <image:title>Jacksonville Beach, FL - Super Girl Pro - Nov 8-9</image:title>
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      <image:loc>https://cdn.shopify.com/s/files/1/0084/2943/6986/articles/BeachHutLaunch_Digital_Ad1_e0704b85-0b7b-4419-989a-d9efa80ba709.png?v=1763765264</image:loc>
      <image:title>Sacramento, CA - Surf Roots Pilsner Launch Party! Nov 14th</image:title>
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      <image:title>Cancun, Mexico - Closer to the Sun Jan 10-14</image:title>
    </image:image>
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      <image:title>TEXAS - Sublime Me Gusta Festival May 9</image:title>
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      <image:title>FLORIDA - Reggae Rise Up FL March 12-15</image:title>
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      <image:title>SURF ROOTS AWARDS WINNERS</image:title>
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    <loc>https://surfroots.com/blogs/tv-shows/bradleys-house-season-2-exclusive-on-surf-roots-tv</loc>
    <lastmod>2026-05-23T12:04:39-07:00</lastmod>
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      <image:title>Bradley&apos;s House Season 2 Exclusive on Surf Roots TV</image:title>
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    <loc>https://surfroots.com/blogs/news/surf-roots-blonde-ale-for-spring</loc>
    <lastmod>2026-09-16T12:28:44-07:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0084/2943/6986/articles/SR_Blonde_One_Sheet_3_f3fc9ccf-0356-49a1-a1af-56935a2eda72.png?v=1789586924</image:loc>
      <image:title>Surf Roots Blonde out now at major venues, amphitheaters, stadiums, arenas</image:title>
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    <loc>https://surfroots.com/blogs/news/surf-roots-new-youtube-page</loc>
    <lastmod>2026-04-17T15:44:17-07:00</lastmod>
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      <image:title>Surf Roots new YouTube channel!</image:title>
    </image:image>
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  <url>
    <loc>https://surfroots.com/blogs/events/rhode-island-island-rhodes-fest-aug-15-16</loc>
    <lastmod>2026-04-17T14:26:47-07:00</lastmod>
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      <image:title>Rhode Island - Island Rhodes Fest Aug 15 &amp; 16</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://surfroots.com/blogs/news/surf-roots-tv-behind-the-scenes-fluid-foundation-flowing</loc>
    <lastmod>2026-07-13T11:08:37-07:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0084/2943/6986/articles/Rob_and_Marlon_interview_747097c8-1d0f-4785-9bca-5d37e2b8ca91.jpg?v=1783966117</image:loc>
      <image:title>Surf Roots TV Behind the Scenes: Fluid Foundation &quot;Flowing&quot;</image:title>
    </image:image>
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  <url>
    <loc>https://surfroots.com/blogs/news/surf-roots-tv-presents-sublime-until-the-sun-explodes-the-legacy-continues</loc>
    <lastmod>2026-08-21T11:18:15-07:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0084/2943/6986/articles/Daily_Dank_-_Until_the_Sun_Explodes_f0d1efa2-aa92-4d99-a671-026774980a47.jpg?v=1787336295</image:loc>
      <image:title>Surf Roots TV Presents: &quot;Until The Sun Explodes - The Legacy Continues&quot;</image:title>
    </image:image>
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  <url>
    <loc>https://surfroots.com/blogs/events/long-beach-ca-dirty-heads-311-on-aug-18</loc>
    <lastmod>2026-06-23T11:49:46-07:00</lastmod>
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      <image:loc>https://cdn.shopify.com/s/files/1/0084/2943/6986/articles/Dirty_Heads_Long_Beach_Amp_e59dc7a2-1a55-474d-b2d1-f14684b3e72b.jpg?v=1782240586</image:loc>
      <image:title>Long Beach, CA - Dirty Heads &amp; 311 on Aug 18</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://surfroots.com/blogs/events/las-vegas-vegas-vibes-oct-10-11</loc>
    <lastmod>2026-09-01T10:45:26-07:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0084/2943/6986/articles/Vegas_Vibes_b891e10e-9dc1-4148-8f99-1d5199720a9f.jpg?v=1788284726</image:loc>
      <image:title>Las Vegas - Vegas Vibes! Oct 10 &amp; 11</image:title>
    </image:image>
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    <loc>https://surfroots.com/blogs/events/san-diego-mission-bayfest-oct-16-18</loc>
    <lastmod>2026-09-04T15:14:51-07:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0084/2943/6986/articles/Mission_Bayfest_2026_3fa57d43-ed57-405e-9dde-1cb96f66c8e1.jpg?v=1788560091</image:loc>
      <image:title>San Diego - Mission Bayfest  Oct 16-18</image:title>
    </image:image>
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  <url>
    <loc>https://surfroots.com/blogs/news/mission-bayfest-ticket-giveaway</loc>
    <lastmod>2026-09-22T19:15:27-07:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0084/2943/6986/articles/Eli_Mac_Mission_Bayfest.jpg?v=1790129727</image:loc>
      <image:title>Mission Bayfest 2026 Ticket Giveaways</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://surfroots.com/blogs/events/cancun-mexico-closer-to-the-sun-jan-9-13-2027</loc>
    <lastmod>2026-09-28T11:01:13-07:00</lastmod>
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    <image:image>
      <image:loc>https://cdn.shopify.com/s/files/1/0084/2943/6986/articles/Closer_2027_b07550a5-1e03-4a16-96ea-31ccd39413d8.png?v=1790618473</image:loc>
      <image:title>Cancun, Mexico - Closer to the Sun Jan 9-13, 2027</image:title>
    </image:image>
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</urlset>
